The Bodywear Movement is a transformative trend in the fashion industry, merging categories like underwear, swimwear, shapewear, and activewear to create versatile, high-performance clothing that bridges functionality and fashion, meeting market demands for comfort, support, style, and sustainability.

The fashion industry is undergoing a significant shift towards sustainability, with swimwear emerging as a leading category in environmental responsibility. This shift is driven by concerns over global carbon emissions and textile waste, with swimwear brands pioneering the use of recycled materials and innovative fabric technologies. Sustainable swimwear reflects a broader trend towards ethical consumption and demonstrates the industry’s commitment to reducing waste and preserving natural resources. By prioritizing eco-conscious designs, swim brands are setting a standard for stylish attire that empowers consumers to make positive choices for the environment. 

Activewear has become a fashion statement, blending comfort, functionality, and style for everyday wear. This trend has gained global popularity, with consumers seeking products that can transition from yoga to coffee and office meetings. Trends like ‘bloke-core’ and ‘Athleisurely’ offer elevated take on staples, increasing sales and brand awareness.

It’s not a secret that in the fashion industry, 3D tech and its endless creative capabilities is the hottest trend for this season and many more to come. The bodywear sector has been slower than others to tap into the digital world and leverage it to our advantage but now key players are taking note, pushing their creativeness throughout sourcing, design and production as we enter a phygital revolution.

Summer style has always been the most bold and colourful of seasons, especially when it comes to swim and resort wear. Although here in Europe we are currently sinking straight into winter, emerging Spring Summer 2024 and 2025 trends are proving to be a pool of artistic creativity.

2023 proves yet again to be the timeline that none of us were expecting when back in August, the US Congress conducted a hearing to discuss the existence of extraterrestrial lifeforms with remarkable accounts from an ex-intelligence official.

In recent years, sustainability has become a driving force within the fashion industry, prompting a paradigm shift towards more eco-conscious practices.

Summer may be coming to a close, but it seems the market isn’t sunshine-satiated quite yet with trends that focus on traditional European aesthetics such as TikTok’s ‘Tomato Girl’ trend only just picking up traction worldwide.

Leather, pleather and lace, oh my! Summer may be on her way, but don’t put away your black wardrobe just yet as fashion sees a gothic revival that is refreshed with a dainty, whimsical and feminine attitude.

‘Cottagecore’ is a trend that just doesn’t seem to be going anywhere, anytime soon. However, the trend has evolved from its humble beginnings of ditsy patterns and puff sleeves with clean and pastel tones into a much more vibrant, textured and handcrafted aesthetic for summer 2023 and 2024.