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ABOUT US

About Us

London Contour Experts is a senior group of advisors and industry insiders who mentor and consult ever-growing luxury lingerie, swimwear and activewear brands.

We own a group of companies that operate solely in the bodywear space. We work with a range of clients, including heritage fashion brands like Fiorucci and Jean Paul Gaultier, who approached us to launch new product categories, plus lingerie brands such as Playboy and Honey Birdette for directional support on collection innovation. We also support activewear brands like Perfect Moment and Pangaia to produce collections locally and sustainably.

We pride ourselves as visionary designers, innovative problem solvers and passionate strategists; we believe that impactful brands materialise when strategy and creativity work together.

We approach every project with a connected team of creative specialists, consisting of category experts and industry-aligned natives here to serve your wildest business fantasies. Formulating strategies that define your visions, and pushing the boundaries of your expectations as you enter the bodywear world.
LCE group

What we do

London Countour Experts Group

Business mentorship for contour brands

LONDON CONTOUR EXPERTS

London Contour Experts is a senior group of advisors and industry insiders, who mentor and consult ever-growing luxury lingerie, swimwear and activewear brands. Our expert team is also here to guide you, whether a newbie or established within the industry, to help troubleshoot or support your journey through our sister brands’ services.

Fit feedback for lingerie product build

BODYWear LAB

An in-house design studio and established manufacturer, specialising in the innovation and construction of luxury lingerie, swimwear and activewear products. Our specialist team of creative and technical thinkers encourage entrepreneurs and established brands to create memorable collections that remain relevant in an ever-evolving market.

HYSCULPT

Your go-to creative marketing and PR agency for luxury swimwear, lingerie and activewear brands. Our team of industry experts will help you create clear and cohesive branding and strategy plans, to ensure you stand out from the crowd and capture your target consumer. 

PARTNERSHIPS AND AWARDS

ukft logo

The UK Fashion & Textile Association

LCE Partner

why work with us

Positive Luxury Impact Network

LCE Partner

CONCEPTS PARIS

LCE Partner

Environmental social governance mark

ESGMARK®

LCE Accreditation

10 YEAR TIMELINE

“I founded London Contour Experts over a decade ago with the ambition to bolster growth, provide design support, and offer sustainable design and manufacturing solutions for both new and established brands within the British bodywear industry. I’m so proud to have helped shape and support many industry-leading brands such as Jean Paul Gaultier, Playboy, Fiorucci, LASCVS and Perfect Moment, as well as unique and talented entrepreneurs from around the globe. Our ethos here at London Contour Experts has always been to build meaningful client relationships by truly understanding their business goals and providing strong mentorship in areas of their concern and so  always make myself available to clients to support their brand development process.”

NIchole De Carle

The London Contour Experts Founder

 
About us

Nicole founded LCE due to a lack of product
design labs in the UK to give contour brands
the freedom to design freely, innovate
regularly and make small sampling ethical by
doing it locally.

The team started out with Ewa and one other
machinist training a small team as there was
a lack of machinists trained specifically in
structured lingerie. This is how our training
program came to life, in order to perfect
these skills.

LCE became a hub for innovation, attracting
clients from all over the world; including
Australia, the Middle East or the East
coast of California. It started out as more
of an international innovative space to
test products rather than a high-volume
manufacturer managing big runs.
With a development in the sourcing industry
towards more sustainable options, we were
able to offer our clients more sustainable
raw material options. Throughout this time
we also created strong partnerships to buy
deadstock and use for our collections.

We helped the famous Arabella launch their first ever collection from scratch from our London-based headquarters. They now manufacture in Europe but we continue to help them with all sorts of technical innovations, sampling and small production Runs.
In this period we began to attract more established brands recognising us as more of an innovating lab aimed at creating limited addition lines or top-line capsules to dress stores or personalise their product ranges.
Our current managing director Tony joined the team to take the role of head of technical. Thus, allowing Nicole to focus more on building up on the design team.
We helped Fiorucci first launch new categories including lingerie, swimwear and activewear to their already established fashion streetwear brand.
We helped build Stay Wild’s initial sustainable collection after having had bad prior production experiences. They came to us for our expertise and ability to produce high quality products focused on fit.
We first developed the marketing side of our business with Kasia at our head. We expanded into marketing in order to fully support our clients with their overall brand vision whether that be for new business or to elevate existing ones. We launched a new service extension such as a mentorship program for ‘Brands of Tomorrow’ as well as a PR support service.
With Brexit and the pandemic putting a strain on our external European partners, we needed to keep in mind our focus which was our quality standards, cutting edge design and strong technical ability. In this time however, more UK brands were looking for support in innovation and manufacturing that were closer to home. Established brands started re-pivoting their supply chain from overseas, fuelling the demand to increase our production capacity within London as well as partnering with factories in the UK, Europe and China.
We helped build an attractive pre-op collection for transgender woman who are transitioning into a new body. This was a unique experience, we created a strong brand identity for the brand alongside website design and social strategy.
We now offer a full package for start-ups and provide an innovative space for established brands that consider sustainability and best practice both as an important value and asset.

London Contour Experts is expanding its family, taking the Marketing and PR services name ‘HYSCULPT’ under its wing and moving our product design, product build and manufacturing services under the name BodywearLab. London Contour Experts will remain as the family group holding and will focus on strategic business consulting for established brands and continue to mentor the selected Brands of Tomorrow.

In 2024, we’ve added new innovative services such as 3D product design, 360 marketing campaigns, seamless and bonding product partnerships and Brandscaping. Brandscaping stands as the fusion between Concepts Paris and the London Contour Experts Group, forging a dynamic alliance at the forefront of inventive solutions in the body fashion realm. This initiative signifies a substantial shift in brand perspectives, interactions, and customer service approaches, opening doors for collaboration among industry leaders, suppliers, and manufacturers dedicated to advancing the field.

Meet Bodywear Lab

Our family has expanded to include a two new companies. Head to HYSCULPT for all your marketing needs and get to know Bodywear Lab for design and production support!

Meet Hysculpt

Our family has expanded to include a two new companies. Head to HYSCULPT for all your marketing & PR needs and get to know Bodywear Lab for design and production support!