The UK Fashion & Textile Association
LCE Partner
Positive Luxury Impact Network
LCE Partner
BRITISH MADE AWARDS 2021
LCE Accreditation
ESGMARK®
LCE Accreditation
About Us
London Contour Experts is a senior group of advisors and industry insiders who mentor and consult ever-growing luxury lingerie, swimwear and activewear brands.
We own a group of companies that operate solely in the bodywear space. We work with a range of clients, including heritage fashion brands like Fiorucci and Jean Paul Gaultier, who approached us to launch new product categories, plus lingerie brands such as Playboy and Honey Birdette for directional support on collection innovation. We also support activewear brands like Perfect Moment and Pangaia to produce collections locally and sustainably.
We pride ourselves as visionary designers, innovative problem solvers and passionate strategists; we believe that impactful brands materialise when strategy and creativity work together.
We approach every project with a connected team of creative specialists, consisting of category experts and industry-aligned natives here to serve your wildest business fantasies. Formulating strategies that define your visions, and pushing the boundaries of your expectations as you enter the bodywear world.
We pride ourselves as visionary designers, innovative problem solvers and passionate strategists; we believe that impactful brands materialise when strategy and creativity work together.
We approach every project with a connected team of creative specialists, consisting of category experts and industry-aligned natives here to serve your wildest business fantasies. Formulating strategies that define your visions, and pushing the boundaries of your expectations as you enter the bodywear world.
What we do
London Countour Experts Group
LONDON CONTOUR EXPERTS
London Contour Experts is a senior group of advisors and industry insiders, who mentor and consult ever-growing luxury lingerie, swimwear and activewear brands. Our expert team is also here to guide you, whether a newbie or established within the industry, to help troubleshoot or support your journey through our sister brands’ services.
BODYWear LAB
An in-house design studio and established manufacturer, specialising in the innovation and construction of luxury lingerie, swimwear and activewear products. Our specialist team of creative and technical thinkers encourage entrepreneurs and established brands to create memorable collections that remain relevant in an ever-evolving market.
HYSCULPT
Your go-to creative marketing and PR agency for luxury swimwear, lingerie and activewear brands. Our team of industry experts will help you create clear and cohesive branding and strategy plans, to ensure you stand out from the crowd and capture your target consumer.
PARTNERSHIPS AND AWARDS
ESGMARK®
10 YEAR TIMELINE
“I founded London Contour Experts over a decade ago with the ambition to bolster growth, provide design support, and offer sustainable design and manufacturing solutions for both new and established brands within the British bodywear industry. I’m so proud to have helped shape and support many industry-leading brands such as Jean Paul Gaultier, Playboy, Fiorucci, LASCVS and Perfect Moment, as well as unique and talented entrepreneurs from around the globe. Our ethos here at London Contour Experts has always been to build meaningful client relationships by truly understanding their business goals and providing strong mentorship in areas of their concern and so always make myself available to clients to support their brand development process.”
NIchole De Carle
The London Contour Experts Founder
Nicole founded LCE due to a lack of product
design labs in the UK to give contour brands
the freedom to design freely, innovate
regularly and make small sampling ethical by
doing it locally.
The team started out with Ewa and one other
machinist training a small team as there was
a lack of machinists trained specifically in
structured lingerie. This is how our training
program came to life, in order to perfect
these skills.
LCE became a hub for innovation, attracting
clients from all over the world; including
Australia, the Middle East or the East
coast of California. It started out as more
of an international innovative space to
test products rather than a high-volume
manufacturer managing big runs.
With a development in the sourcing industry
towards more sustainable options, we were
able to offer our clients more sustainable
raw material options. Throughout this time
we also created strong partnerships to buy
deadstock and use for our collections.
We helped the famous Arabella launch their
first ever collection from scratch from our
London-based headquarters. They now
manufacture in Europe but we continue
to help them with all sorts of technical
innovations, sampling and small production
Runs.
In this period we began to attract more
established brands recognising us as more of
an innovating lab aimed at creating limited
addition lines or top-line capsules to dress
stores or personalise their product ranges.
Our current managing director Tony
joined the team to take the role of head of
technical. Thus, allowing Nicole to focus
more on building up on the design team.
We helped Fiorucci first launch new
categories including lingerie, swimwear
and activewear to their already established
fashion streetwear brand.
We helped build Stay Wild’s initial
sustainable collection after having had bad
prior production experiences. They came to
us for our expertise and ability to produce
high quality products focused on fit.
We first developed the marketing side of
our business with Kasia at our head. We
expanded into marketing in order to fully
support our clients with their overall brand
vision whether that be for new business
or to elevate existing ones. We launched a
new service extension such as a mentorship
program for ‘Brands of Tomorrow’ as well as
a PR support service.
With Brexit and the pandemic putting a
strain on our external European partners, we
needed to keep in mind our focus which was
our quality standards, cutting edge design
and strong technical ability.
In this time however, more UK brands
were looking for support in innovation and
manufacturing that were closer to home.
Established brands started re-pivoting their
supply chain from overseas, fuelling the
demand to increase our production capacity
within London as well as partnering with
factories in the UK, Europe and China.
We helped build an attractive pre-op
collection for transgender woman who are
transitioning into a new body. This was a
unique experience, we created a strong
brand identity for the brand alongside
website design and social strategy.
We now offer a full package for start-ups and
provide an innovative space for established
brands that consider sustainability and best
practice both as an important value and
asset.
London Contour Experts is expanding its family, taking the Marketing and PR services name ‘HYSCULPT’ under its wing and moving our product design, product build and manufacturing services under the name BodywearLab. London Contour Experts will remain as the family group holding and will focus on strategic business consulting for established brands and continue to mentor the selected Brands of Tomorrow.
