At the beginning of the year, the London Contour Experts team attended Première Vision in Paris, an event designed to facilitate sourcing with a complete panorama of raw materials and specific services.

The fashion industry is undergoing a significant shift towards sustainability, with swimwear emerging as a leading category in environmental responsibility. This shift is driven by concerns over global carbon emissions and textile waste, with swimwear brands pioneering the use of recycled materials and innovative fabric technologies. Sustainable swimwear reflects a broader trend towards ethical consumption and demonstrates the industry’s commitment to reducing waste and preserving natural resources. By prioritizing eco-conscious designs, swim brands are setting a standard for stylish attire that empowers consumers to make positive choices for the environment. 

The stage was set for innovation at Interfilière Paris 2024, where the global bodywear fashion industry converged to explore new horizons in materials, accessories, and sourcing for lingerie, swimwear and activewear.

Activewear has become a fashion statement, blending comfort, functionality, and style for everyday wear. This trend has gained global popularity, with consumers seeking products that can transition from yoga to coffee and office meetings. Trends like ‘bloke-core’ and ‘Athleisurely’ offer elevated take on staples, increasing sales and brand awareness.

It’s not a secret that in the fashion industry, 3D tech and its endless creative capabilities is the hottest trend for this season and many more to come. The bodywear sector has been slower than others to tap into the digital world and leverage it to our advantage but now key players are taking note, pushing their creativeness throughout sourcing, design and production as we enter a phygital revolution.

Summer style has always been the most bold and colourful of seasons, especially when it comes to swim and resort wear. Although here in Europe we are currently sinking straight into winter, emerging Spring Summer 2024 and 2025 trends are proving to be a pool of artistic creativity.