Coastal Creativity

Coastal Creativity

Summer style has always been the most bold and colourful of seasons, especially when it comes to swim and resort wear. Although here in Europe we are currently sinking straight into winter, emerging Spring Summer 2024 and 2025 trends are proving to be a pool of artistic creativity.

After this summer’s biggest trend, ‘Quiet Luxury’, it seems the market is pivoting in the opposite direction once again to bring us a stunning melting pot of mixed media fashion, with inspiration from celebrated artists such as Frida Khalo and traditional techniques steeped in cultural significance such as Batik. Join London Contour Experts as we explore Coastal Creativity, where artistry has no rules except total beach bliss…    


Artistic branding and packaging are crucial in crafting a distinctive identity for fashion brands, transforming practicality into a potent storytelling tool. Maximalist patterns stand out as a prominent technique, allowing brands to showcase vibrant and intricate designs that not only safeguard products but also embody their unique aesthetic. Luxury giants like Gucci exemplify this with bold logos and vivid colours, creating packaging that exudes opulence. Another tactile dimension comes through embroidery, elevating the unboxing experience to a sensory delight. Burberry, known for its classic tartan pattern, incorporates intricate embroidery on the packaging, reinforcing its heritage and craftsmanship. The fusion of artistic techniques enhances the visual allure of packaging. Alexander McQueen masterfully combines maximalist patterns with subtle embroidery, creating visually striking packaging that narrates a nuanced story, appealing to diverse tastes. Beyond aesthetics, these techniques establish a connection between consumers and the brand’s narrative, evoking emotions, memories, and desires. Successful fashion brands leverage these methods to curate each unboxing moment, turning it into a memorable experience. In an evolving fashion landscape, artistic branding and packaging continue to leave an indelible mark, shaping perceptions, and fostering brand loyalty. In a visually driven world, the strategic marriage of maximalist patterns, embroidery, and diverse artistic techniques proves indispensable for fashion brands aiming to make a lasting impression.  


As sunny days beckon and sandy shores allure, it’s time to elevate your Spring Summer 2024 and 2025 resort wardrobe. Designers draw inspiration from diverse artistic influences, creating a vibrant tapestry of styles that promise to make waves. Enter the world of Mexico’s Otomi people, where centuries-old embroidery designs breathe life into contemporary swimwear. The Yucatan trend pays homage to Otomi patterns, infusing cultural richness into fashion. Picture oversized prints demanding attention and bold embroideries adorning kaftans. Dior’s SS24 Resort collection draws inspiration from Frida Kahlo, capturing the essence of Tehuana clothing. The collection pays homage to Kahlo’s indomitable spirit, unveiled in the vibrant streets of Mexico City. The Carnival trend invites you to revel in mid-tone pastels and vibrant prints, evoking a festive atmosphere. Coordinated sets, crochet knit dresses, and beach PJs take centre stage, offering a whimsical yet chic approach to resort fashion. Patchwork and ombré serve as the canvas for intricate floral designs on mesh and sheer fabrics. Watercolour abstract art unfolds in soft pastels, punctuated by vibrant neons and aqua blues, nodding to the beauty found in the natural world. Abstract designs, whether printed or embroidered, add an artistic flair to swim and resort attire. Jungle and tropical inspirations come to life in upbeat and energetic prints, with a focus on scarf prints, placement designs, and borders. African wax prints, steeped in cultural significance, take centre stage in swim and resort fashion, each design carrying messages, adding a rich layer of storytelling to your wardrobe. Embrace the vibrant hues and intricate patterns that make batik a timeless choice for the discerning fashionista.



Activewear has become a fashion statement, blending comfort, functionality, and style for everyday wear. This trend has gained global popularity, with consumers seeking products that can transition from yoga to coffee and office meetings. Trends like ‘bloke-core’ and ‘Athleisurely’ offer elevated take on staples, increasing sales and brand awareness.

Meet Hysculpt

Our family has expanded to include a two new companies. Head to HYSCULPT for all your marketing & PR needs and get to know Bodywear Lab for design and production support!

Meet Bodywear Lab

Our family has expanded to include a two new companies. Head to HYSCULPT for all your marketing needs and get to know Bodywear Lab for design and production support!