With trends rising and falling in a matter of days, staying ahead of the curve is paramount for big brands looking to expand and innovate. The bodywear market is thirsty for brands that utilise developing technology to create sensational marketing campaigns and streamline production timelines whilst offering sustainability and transparency.
That’s why we’re thrilled to announce London Contour Experts’ partnership with Style3D, aimed at revolutionising the bodywear design and development process. With our end-to-end service, we’re not just streamlining delivery times; we’re ushering in a new era of sustainable, collaborative, and innovative design. 3D technology has emerged as a transformative force within the fashion industry, particularly in the bodywear sector, for several compelling reasons.
Need support getting your concept to full-realised creation?
Head to Bodywear Lab which can build your brand’s beautiful bodywear products, either using 3D technology or with more traditional design methods.
3D technology is transforming the fashion industry, especially in bodywear. It accelerates production timelines by streamlining design processes, enabling brands to respond quickly to trends and consumer demands. It promotes sustainability and transparency by reducing material wastage and offering traceability in the supply chain. The technology also fosters collaboration among designers, manufacturers, and retailers, enhancing creativity and innovation in product development. Additionally, fabric scanning technology revolutionises design and prototyping, allowing for rapid experimentation and accurate virtual prototypes, ultimately improving fit and reducing costs.
In the bodywear fashion industry, where fit and comfort are paramount, fabric scanning offers a significant advantage. Designers can simulate fabric characteristics like stretch, compression, and breathability, enabling precise adjustments for optimal performance and wearability in garments such as lingerie, swimwear, and activewear. Fabric scanning empowers designers to innovate with confidence, delivering cutting-edge bodywear fashion that seamlessly blends style and functionality.
Despite these benefits, the adoption of 3D technology within the bodywear sector has been slower compared to other areas of fashion. One major hurdle has been the challenge of fitting product samples on real-life models, particularly given the intricate and form-fitting nature of bodywear. However, companies like Style3D have revolutionised the landscape by introducing soft body avatar technology. These advanced virtual models accurately simulate human body shapes and movements, allowing designers to visualise how garments will look and fit in real life. This breakthrough has catalysed the widespread adoption of 3D technology within the bodywear sector, paving the way for enhanced efficiency, sustainability, and creativity.
So, what exactly does our London Contour Experts x Style3D Bodywear service entail, and how can it supercharge your brand’s growth and innovation?
STEP 1: PERSONALISED FIT CONSULTATION
Embark on your 3D journey with a tailored fit consultation session. Our expert team will meticulously assess your competitor products, partnering with you to understand your unique fit needs and preferences. You can bring in products that the brand you work for, or your business already produces, or provide examples of product ideas that you’re looking to sell in the future.
STEP 2: CREATIVE CONCEPT
Next, our talented designer team will craft a bespoke product range plan infused with competitor trend analysis and industry insights. From fabrics to market positioning, we’ll tailor a creative concept that aligns seamlessly with your current brand or aspirational business.
Not sure how to position your brand when expanding with 3D? Our consulting services are here to support and guide your business to success with a team of industry insiders!
STEP 3: CURATED SWATCH PACK
Receive a handpicked swatch pack featuring a diverse array of fabrics, allowing for invaluable feedback and refinement to set the stage for success. We also have the capacity to research and source smart tech fabrics, such as those with moisture-wicking or thermo-regulating properties – be sure to mention this to the team when discussing design ideas.
STEP 4: CAD DESIGN & AVATAR CREATION
Our experienced designer team will breathe life into your vision with detailed CADs whilst our 3D modelling experts customise avatars tailored to your target audience, ensuring precision and realism. We also have a varied range of base-size avatars for you to choose from, if customised avatars are not your priority. However, we do recommend selecting avatars that mirror your major target demographic as your consumers will be more likely to visualise themselves wearing your products.
STEP 5: STYLE ILLUSTRATION & DEVELOPMENT
Witness your designs come alive as we illustrate your product concepts on your avatars using cutting-edge Style3D technology. Collaborate closely with our development team to fine-tune finishes and design details, marrying aesthetics with technical prowess. One huge benefit of 3D design is the option to change design details at the click of a button, or if you have your own design team based in another city, country or continent, Style3D offers collaborative features where anyone can edit or feedback online in real-time, minimising delay times for sign-offs.
STEP 6: PROTOTYPE DEVELOPMENT
Move forward with the development of tangible prototypes, honing in on perfection through rigorous fitting sessions and real-life pattern adjustments.
STEP 7: AUGMENTED AVATAR & MARKETING
Elevate your avatar’s realism with AI enhancements, exploring diverse fabric options and embroideries to gauge market resonance. Take it a step further with a comprehensive marketing campaign powered by HYSCULPT, showcasing your collection through dynamic animations, captivating digital lookbooks to replacing ecommerce shoots.
3D marketing campaigns and integrated 3D technology have proven to be remarkably successful in the fashion industry due to their ability to captivate audiences with immersive, interactive, and visually stunning content. By integrating 3D technology into your brand’s identity, you can offer consumers peace of mind when shopping online, as well as creative control with customisable features. Here are some of our favourite examples of bodywear brands leveraging 3D for success:
VICTORIA’S SECRET: VIRTUAL FITTING ROOM
Victoria’s Secret, a prominent lingerie brand, introduced a virtual fitting room experience on their website. This 3D tool allows customers to input their measurements and virtually try on different styles of bras and underwear. By providing an interactive and personalised shopping experience, Victoria’s Secret enhances customer engagement, reducing the hesitation associated with online lingerie purchases.
Want to learn more about virtual fitting rooms, virtual catwalks and how 3D is propelling the industry forward? Check out this blog
SPEEDO: CUSTOMISATION APP
Speedo, a leading swimwear brand, launched a mobile app that allows users to customise their swimwear designs in 3D. Customers can choose from various colours, patterns, and styles to create their ideal swimsuit, which is rendered in real-time 3D for a lifelike preview. This innovative approach not only empowers customers to express their individuality but also drives excitement and anticipation around the brand’s products.
ADORE ME: AR LINGERIE APP
Inclusive lingerie brand, Adore Me, developed an augmented reality (AR) try-on app that allows users to virtually try on their lingerie using their smartphone camera. By overlaying digital images of lingerie onto the user’s body in real time, the app provides an accurate representation of how the garments fit and look. This immersive and convenient shopping experience enhances customer confidence and reduces returns, ultimately driving sales and brand loyalty.
Want to know how to incorporate 3D into your social media marketing campaigns? Head over to Hysculpt who dive deep into 3D social campaigns making an impact on the market.
At London Contour Experts, we’re not just offering a service; we’re facilitating a paradigm shift in bodywear design and development. With our unparalleled expertise and innovative approach, we’re empowering big brands to expand their horizons, reduce development time, and accelerate speed to market. Let us guide you towards a future where innovation knows no bounds.
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Our family has expanded to include a two new companies. Head to HYSCULPT for all your marketing & PR needs and get to know Bodywear Lab for design and production support!
Our family has expanded to include a two new companies. Head to HYSCULPT for all your marketing needs and get to know Bodywear Lab for design and production support!
