Sustainability is not a trend. It is a movement that is making waves throughout the globe and a growing concern across multiple industries. Production in the fashion industry accounts for 10% of global carbon emissions with 85% of all textiles produced ending up in landfills. Whilst emerging technologies such as 3D design are attempting to combat unnecessary wastage, the earth’s waters such as oceans and rivers are still greatly impacted, with a significant amount of microplastics now found in our waters around the world. A sector in the fashion industry that is truly evolving to protect our seas is swimwear, emerging as a prominent category exploring new ways to combat the impact on the environment. As consumers become increasingly aware of the environmental impact of fast fashion, there’s a growing demand for swimwear brands to embrace sustainability in their designs and production processes. From using recycled materials to implementing innovative fabric technologies, swim and resort wear brands are redefining swimwear with a focus on environmental responsibility. The trend towards sustainable swimwear not only reflects a shift towards more ethical consumption but also highlights the industry’s commitment to reducing waste and preserving the planet’s natural resources. As sustainability continues to shape the future of fashion, eco-friendly swimwear sets the standard for stylish, eco-conscious attire that empowers consumers to make positive choices for the environment without compromising on style. Join London Contour Experts as we explore how swim brands can protect the ocean with renewable reef-friendly designs.