Emily in Paris? More like LCE in Paris! This year, the Bodywear Lab team joined London Contour Experts Group CEO and founder, Nichole de Carle, at Interfilière Paris, a unique international salon for the lingerie, swimwear and activewear markets.

Say farewell to Barbie-core and Craft-core, 2023 is the year of minimalist, muted and monochrome styles as designers rebel against the explosion of colour, pattern clashing and ‘Instagram fits’ that dominated trends of 2022.

The activewear industry has evolved massively over the past few years and one trend that is here to stay is seamless knitted technology.

This soft and feminine trends uses pastel colours across lingerie fabrics and design with complementary packaging to take your brand to the next level.

Over the last few months, our team has been working hard to create two new sister companies to London Contour Experts; Meet Bodywear Lab and HYSCULPT! 

What are their needs? What will get them over the line to make their purchase? These are the questions you need to be asking to create your customer segmentation that will influence your product and marketing strategies.