The Bodywear Movement is a transformative trend in the fashion industry, merging categories like underwear, swimwear, shapewear, and activewear to create versatile, high-performance clothing that bridges functionality and fashion, meeting market demands for comfort, support, style, and sustainability.

Incorporating 3D technology into your brand’s identity offers consumers peace of mind when shopping online and creative control with customizable features, propelling the fashion industry forward into a new era of immersive and interactive experiences.

Our team was present at Performance Days, a significant event for professionals in the bodywear fashion realm. With an emphasis on sustainable fabrics, this forum provided crucial insights for industry leaders. We’ve condensed these insights to offer guidance on navigating the latest trends and innovations for your upcoming collections.

At the beginning of the year, the London Contour Experts team attended Première Vision in Paris, an event designed to facilitate sourcing with a complete panorama of raw materials and specific services.

The fashion industry is undergoing a significant shift towards sustainability, with swimwear emerging as a leading category in environmental responsibility. This shift is driven by concerns over global carbon emissions and textile waste, with swimwear brands pioneering the use of recycled materials and innovative fabric technologies. Sustainable swimwear reflects a broader trend towards ethical consumption and demonstrates the industry’s commitment to reducing waste and preserving natural resources. By prioritizing eco-conscious designs, swim brands are setting a standard for stylish attire that empowers consumers to make positive choices for the environment. 

The stage was set for innovation at Interfilière Paris 2024, where the global bodywear fashion industry converged to explore new horizons in materials, accessories, and sourcing for lingerie, swimwear and activewear.