Sustainability Is Not a Trend: Interfilière Paris 2023
The Bodywear Lab team once again joined London Contour Experts Group founder and CEO, Nichole de Carle at 2023’s Interfilière Paris this July, a unique international salon for the lingerie, swimwear and activewear markets.
Emily in Paris? More like LCE in Paris! This year, the Bodywear Lab team joined London Contour Experts Group CEO and founder, Nichole de Carle, at Interfilière Paris, a unique international salon for the lingerie, swimwear and activewear markets.
Say farewell to Barbie-core and Craft-core, 2023 is the year of minimalist, muted and monochrome styles as designers rebel against the explosion of colour, pattern clashing and ‘Instagram fits’ that dominated trends of 2022.
What are their needs? What will get them over the line to make their purchase? These are the questions you need to be asking to create your customer segmentation that will influence your product and marketing strategies.