Beauté Sauvage:
Luxury Lingerie & Corsets
Beauté Sauvage is a luxury lingerie brand that encourages hedonism and sensuality with cutting-edge design. The collections use ultra-luxe materials to incentivise your sense to explore your sexuality in a whole new way. Every piece has been carefully crafted to contour and enhance the natural curves of your body for pure confidence and comfort. Beauté Sauvage was created with a mission to produce sensual lingerie of unparalleled quality that celebrates the uniqueness of every woman.
Luxury Lingerie Design, Build and Production with BodywearLab
Beaute Sauvage came to us intending to create a unique collection with an elevated design constructed using only the finest fabrics. Our team at Bodywear Lab began to work right away drawing inspiration from the elegant and dainty embroidery reflecting luxury and femininity which the brand wanted to focus on. We supported the business with the production of their first collection from design to production which was completed locally in the UK. We supported fabric sourcing which was of paramount importance to the brand owner, as well as technical drawings, guideline packs, pattern creation, sampling, grading and custom embroidering of their pieces. We also assisted the business with its second collection which wanted to focus more on comfort and figure-enhancing patterns to bring confidence and sensuality to their consumers. For this collection we ensure that our fit checks were perfect, using models to give feedback and updating the tech sheets with the utmost accuracy.
Branding, Marketing and PR with HYSCULPT
As well as support with the product, we also assisted Beauté Sauvage with its branding, creating a timeless and classic logo as well as a unique colour palette which reflects the brand identity and create the correct atmosphere for their consumers. The colour palette uses rich dark reds, deep navy blues, black and grey to create a bold and sensual vibe that reflects the brand’s mission to hedonism and freedom of sexuality. We wanted to offer some lightness to the palette so we include white, cream, as well as light pink to express joyful feminine energy. We rounded out the palette with gold to really emulate the glamour and luxury of both the brand and the products. With the logo, we wanted to fuse vintage with modern and so we played with serif-type font styles which have a mixture of thick and thin line work but created it in a sans serif style, removing the strokes and extensions to give the logo a fresh and modern look.
Business Mentorship with London Contour Experts
Beaute Savage also sought out our support with the business aspect of her brand. We had regular one-to-one strategy sessions with the founder where they were able to take full advantage of our industry expertise and offer guidance on how to structure the business as well as establish achievable goals. We were able to help the business set up to target a new market by presenting detailed customer segmentation and competitor analysis, establishing the brands’ position in the market. This is part of the pre-launch strategy which Beaute Savage completed with us, as well as the post-launch strategy which ensures the business continues to grow effectively.
