Vibrant Maximalism
Get loud with Vibrant Maximalism for your swim and resort wear this season – prints and colours to be applied to your products and branding.
‘Quiet Luxury’ may be the reigning trend on the highstreet, but Vibrant Maximalism rules the pools, beaches and yachts in the swimwear category this season. More is definitely more with this jubilant, extravagant and bold trend as we see colour blocking, pattern clashing and ornate detailing on the swim catwalks. Expect to see a kaleidoscope of colour that complement and contrast as well as plenty of maritime, botanical and animalistic motifs that create eye-catching aesthetics full of joy to keep away any summertime sadness. Join us here at London Contour Experts, as we explore how you can inject some Vibrant Maximalism to your summer swim wardrobe.
Branding
Integrating maximalism into branding can be tricky, you want to stimulate and capture your consumer’s attention without confusing your brand message or appearing too ‘busy’. Only choose a maximalist style if it is cohesive with your brand’s overall identity, values and goals. Maximalism also isn’t everyone’s cup of tea stylistically, so make sure that you do your market research with your customer segmentation before you get designing. Whilst maximalism is unapologetically over the top, it still needs to feel dynamic and interesting to the eye. Select colours that are opposing yet harmonious such as yellow and purple, or blue and orange; study a colour wheel if you’re unsure what palette to select. Another good way to get that maximalist look without causing headaches is to layer images and patterns, which creates depth to your branding and the story you’re aiming to convey. Also, don’t be afraid to mix different artistic styles, this will help create a unique visual identity for your brand and help you to stand out on the market. Experiment with collaging hand-drawn styles with 3D assets, or mixing computer graphics with photography to make your branding truly one of a kind. Using a maximalist style for your branding is fantastic for building brand awareness, conveying your brand story with visuals, increasing engagement on socials, as well as offering more flexibility than minimalism which must remain clean, simple and paired back.
FABRIC & PRODUCT
Fashion is all about self-expression, and swimwear should be no different. The style offers consumers and designers alike an opportunity to rebel against trends or convention, whilst experimenting with creativity to create something completely new and exciting. Gen Z, in particular, is embracing the maximalist lifestyle, with videos using the hashtag #maximalistfashion amassing over 400 million views on the app. The trend encompasses other popular trends of the moment such as ‘craftcore’, which is also a style we see rising in the swimwear category with brands embellishing swim designs with ornate beading, nautical motifs such as shells and stars, as well as tassels and metal hardware details. Swim brands are also blending different fabrics to achieve the maximalist look, pairing textured crochet knit with traditional lycra or sustainable ECONYL. Also, clashing colours and patterns that stand out on sandy beaches and blue seas are a great way to inject joyful maximalism into swimwear. Mixing animal print with neon abstracts or a geometric monochrome print with bright florals creates a more interesting poolside look than the little black bikini. It’s not just the visuals that designers can use to create a maximalist aesthetic, don’t be afraid to play with the shape and cut of your designs. Corset style or one-shoulder bikini tops, offer a wider surface area to play with colour and subvert swimwear expectations. Creating depth is also a key component to achieving this trend, so adding a sarong skirt or a long-sleeve shrug to throw over the top of your swimwear as well as belts, necklaces and headscarves will help make your swim style be more impactful.
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