Kid Kitsch
As the world becomes more tech-obsessed and brands explore the metaverse, so too does consumer attraction to hyper-bright and high-tech colours.
Make styling your winter wardrobe child’s play this party season, as we embrace the colourful whimsy and mischievous spirit of childhood, elevated for the modern woman. The last handful of years have been tough on us all, with COVID-19 and political division amongst pending environmental crises, many of us would love to recapture the innocence, hope and nostalgia of our youths. This trend is all bright-eyed and bushy-tailed, experimenting as children do with colour blocking and animated graphics from head to toe to inject random fun into any outfit. More is more with this trend, so expect kooky maximalism with references to Y2K styles which don’t seem to be disappearing anytime soon.
BRANDING
Bright, fun and unmistakably eye-catching, this trend is perfect for brands hoping to stand out from the crowd. Utilise your colour wheel and play with opposing colours to grab your consumer’s attention, pairing a burnt orange with a cobalt blue for example both contrasts and harmonises, grabbing the consumer’s eye and inviting them to keep looking. Adding lively anthropomorphic graphics and illustrations will remind consumers of their beloved cartoon characters and wild childhood imaginations, instilling that warm fuzzy feeling of fondness and adventure. These are great tools for not only reflecting the playfulness of your brand but humanis it too, with visuals that appear hand drawn or sketched reminding buyers of the people behind the company, and people always prefer to buy from people, not corporations. Whatsmore, repeating these joyful graphics across your branding, product and socials can create a mascot for your brand that your consumers will immediately recognize and subconsciously link to the happy memories of their youth.
FABRIC & PRODUCT
In the aftermath of covid and the 18 months of loungewear, many consumers are reclaiming their individualistic style and experimenting with whatever fashions bring them joy, whether they happen to be ‘on trend’ or not. We can see this with the return of Y2K styles which were arguably all about slapping random textures and colours together to see what sticks. We can see many colourful patchworks and scrap collage types of patterns making their way into the activewear sector, with brands such as Adidas have always embraced bright colours and geometric shapes. Lacoste is also swapping its tennis whites for energised colour, with preppy oversized track jackets in zingy red with submarine yellow lapels being reminiscent of borrowing your dad’s shell coat from the 1980s. Many designs embracing this trend are very tongue-in-cheek, with Kitsch character motifs and chaotic prints plastered over knickers and bras. Expect to see anything from fruits to eyeballs printed and stitched on hosiery and lingerie, with brands such as Lazy Oaf leading the charge.
If you want to know how you can implement key trends across your brand, read one of our case studies.
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