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Fashion Fusion

Fashion Fusion

Single-use fashion is out, fashion fusions are in! Discover rise of trends such as ‘craft-core’ and ‘gorp-core’…

Consumers of 2023 and beyond are no longer satisfied with single-use fashion. With the recent rise of trends such as ‘craft-core’ and ‘gorp-core’ where repurposing old garments and multifunctional fashion gripped the market plus the current cost of living crisis affecting most, consumers are now demanding more from their clothes. No longer do we have a work wardrobe separate from our loungewear and popular street style concepts such as athleisure and sneaker culture have been influencing high luxe fashion houses since pre-pandemic. This allows for more comfortable office attire that is still professional, and with the increase in flexible work options as well as freelancing becoming more widely accepted, shoppers are searching for fashion that is comfortable, smart and stylish that can adapt to any situation or activity. These hybrid wardrobes and intersectional design philosophies between once very separate product categories are particularly prevalent across swimwear, activewear and lingerie. Technologically advanced fabrics that were once local to only activewear products such as bio-based materials and anti-odour textiles are now being implemented throughout all styles. Join us as we explore the future of fashion, hybrid wardrobes. 

BRANDING

An issue that is not limited to the fashion industry is packaging waste. More and more brands are beginning to use more sustainable options as well as reducing the amount of packaging altogether. But, a far more interesting and environmentally beneficial avenue to be explored is multifunctional packaging. Swimwear brands are now including resealable waterproof pouches for online orders and encourage consumers to use these on their travels to keep any wet garments from contaminating the rest of their holiday wardrobe. Many brands are now also including silken pouches which protect delicate lingerie, as well as canvas purses that can be used in everyday life. Students at the University of Design in Germany have also created 100% sustainable packaging with a spiral design that unrolls into a measuring tape for multipurpose use, providing buyers with a useful household item. Other multipurpose packaging ideas include plantable packaging, completely biodegradable paper bags with wildflower seeds hidden within that can then be planted straight into the earth and helps endangered wildlife such as bees. H&M has also been experimenting with packaging concepts such as cardboard that can be dismantled and re-folded into a hanger for shoppers to hang their garments with zero waste. 

FABRIC & PRODUCT

Modular clothing that benefits the environment, the body and the bank account is also helping push retailers to be more experimental with their designs. Placing comfort front and centre, brands are looking to cosy loungewear for fabric decisions in activewear, swim and even lingerie. Textures such as towelling and waffling are being used in Nike’s womenswear collections within leggings, shorts and sports bras. Not only are these textures snuggly and pleasing to the touch, but towelling has quick absorbent properties (hence why it’s used for bath towels) which is great when working up a sweat. Swimwear brands such as Hunza G, Boden and SKIMS have been utilising textured materials in their products for a few years now as not only does it dry quicker which prevents rashes and skin irritation, but it also adapts more easily with your body, feels more supportive and comfortable, plus it is very flattering. Also, fabrics with built-in convenience such as anti-crease nylons and polyesters that are usually reserved for waterproof and water-resistant activewear garments are now being implemented into lingerie. Bras and pants with wool woven into the fabric are not only extremely comfortable, but are also crinkle-free which shortens the cleaning process, but it is also naturally odour-repellent and more durable, making underwear last longer which in turn is better for the environment. Hybrid designs can be spotted in brands such as Stella McCartney, which has introduced a line of fusion lingerie and swimwear. Not only is this line sustainable, but it is also multifunctional. The collection is designed to sculpt the body and is crafted using eco-friendly, breathable and chlorine-resistant fabrics such as Aquafil sustainable yarn, Roica Eco-Smart fibre and Econyl regenerated nylon, made using ocean plastic and textile waste. The 5 piece range can be worn as underwear, loungewear, activewear or swimwear, it is truly up to the consumer how they wear these pieces. 

Blogs

Exploring Sustainable Innovations: Insights from Performance Days in Munich

Our team was present at Performance Days, a significant event for professionals in the bodywear fashion realm. With an emphasis on sustainable fabrics, this forum provided crucial insights for industry leaders. We’ve condensed these insights to offer guidance on navigating the latest trends and innovations for your upcoming collections.

Meet Hysculpt

Our family has expanded to include a two new companies. Head to HYSCULPT for all your marketing & PR needs and get to know Bodywear Lab for design and production support!

Meet Bodywear Lab

Our family has expanded to include a two new companies. Head to HYSCULPT for all your marketing needs and get to know Bodywear Lab for design and production support!