Modular clothing that benefits the environment, the body and the bank account is also helping push retailers to be more experimental with their designs. Placing comfort front and centre, brands are looking to cosy loungewear for fabric decisions in activewear, swim and even lingerie. Textures such as towelling and waffling are being used in Nike’s womenswear collections within leggings, shorts and sports bras. Not only are these textures snuggly and pleasing to the touch, but towelling has quick absorbent properties (hence why it’s used for bath towels) which is great when working up a sweat. Swimwear brands such as Hunza G, Boden and SKIMS have been utilising textured materials in their products for a few years now as not only does it dry quicker which prevents rashes and skin irritation, but it also adapts more easily with your body, feels more supportive and comfortable, plus it is very flattering. Also, fabrics with built-in convenience such as anti-crease nylons and polyesters that are usually reserved for waterproof and water-resistant activewear garments are now being implemented into lingerie. Bras and pants with wool woven into the fabric are not only extremely comfortable, but are also crinkle-free which shortens the cleaning process, but it is also naturally odour-repellent and more durable, making underwear last longer which in turn is better for the environment. Hybrid designs can be spotted in brands such as Stella McCartney, which has introduced a line of fusion lingerie and swimwear. Not only is this line sustainable, but it is also multifunctional. The collection is designed to sculpt the body and is crafted using eco-friendly, breathable and chlorine-resistant fabrics such as Aquafil sustainable yarn, Roica Eco-Smart fibre and Econyl regenerated nylon, made using ocean plastic and textile waste. The 5 piece range can be worn as underwear, loungewear, activewear or swimwear, it is truly up to the consumer how they wear these pieces.