INNOVATING FOR INCLUSIVITY AND FIT
True inclusivity requires an in-depth understanding of diverse body shapes and the specific needs of various audiences. Our in-house fit specialists and designers allow us to create bodywear that offers exceptional support and comfort across a wide range of sizes and styles. From versatile sports bras that empower active lifestyles to luxury lingerie that celebrates all body types, each product is crafted with a deep commitment to fit and feel. By investing in collaborative research and product testing, we ensure that inclusivity is woven into the very fabric of our designs.
In addition, we’re harnessing the power of Style3D’s technology with soft body avatars to elevate our approach to fit and accuracy. These dynamic, life-like avatars allow us to simulate and evaluate how our designs conform to different body types, ensuring that each garment fits comfortably and moves naturally. This innovative technology enables us to achieve a more personalised fit for a wider audience, making it possible to anticipate and meet the unique needs of our customers with even greater precision.
DELIVERING PERFORMANCE-DRIVEN DESIGN
Performance wear requires meticulous attention to detail, especially when it comes to fabric innovation and garment engineering. Through close collaboration with textile suppliers and fabric experts, we’re able to bring high-performance bodywear to life. London Contour Experts Bodywear Lab, for example, allows our partners to experiment with materials made with LYCRA® fibres, which offers both flexibility and durability, ensuring garments meet the demands of any activity. This performance-driven design approach not only enhances functionality but also sets new standards for quality and reliability.
COMMUNITY-DRIVEN APPROACH
At the heart of London Contour Experts’ innovation journey is a commitment to community and collaboration. Our Bodywear Collective, an exclusive platform at Performance Days and Functional Fabric Fair for industry professionals, exemplifies this mission. By gathering experts, designers, and brands in one space, we encourage a cross-pollination of ideas and skills that drive the industry forward. The Bodywear Collective allows us to explore shared challenges, celebrate breakthroughs and trends, plus develop solutions that benefit the bodywear industry as a whole. It’s a dynamic, ever-evolving community dedicated to growth, and we’re proud to be a part of it.
Want to come see us and the Bodywear Collective with Performance Days at the next show? There’s still time to register now!Â
As we look to the future, we see limitless potential in our partnerships. Through shared vision, innovation, and expertise, we’re creating bodywear that not only meets current market demands but also anticipates the needs of tomorrow’s consumers. Each collaboration is a step towards a more innovative, inclusive, and sustainable bodywear industry. At London Contour Experts, we’re excited to continue this journey, driving change and inspiring the next wave of bodywear excellence. Together, with our partners, we’re not just designing products; we’re reshaping an industry, one innovation at a time.