Under The Hours:
Petite Sizes Luxury Lingerie
Under the Hours is a lingerie brand founded by Mona, driven by her struggle to find lingerie in her petite size. The brand emphasises handmade, unique lingerie tailored for women by women.
Luxury Lingerie Sourcing, Build and Production with BodywearLab
The team at BodywearLab was tasked with designing the entire lingerie collection for Under the Hours, with a strong focus on sustainability.
SOURCING
We sourced and introduced an infused fabric known as milk-infused fabric, alongside other innovative materials.
Materials such as orange or milk satin were chosen for their sustainable attributes, made from waste products of the food industry, aligning with the brand’s ethos of eco-consciousness.
Adoption of natural dyes, sourced from vegetables, berries, or herbs, reducing environmental impact.
BUILD AND PRODUCTION
We oversaw the development and manufacturing processes to ensure the incorporation of sustainable practices. Our team ensured each piece was crafted with care, reflecting the brand’s values of thoughtfulness and uniqueness.
Under the Hours operates from a studio in Vienna.
Through our time developing products with Under the Hours, we successfully designed and manufactured a sustainable lingerie collection that aligns with the brand’s values of timelessness, sensuality, and eco-consciousness.Â
By prioritising innovation, craftsmanship, and sustainability, Under the Hours continues to redefine the lingerie industry while championing women’s empowerment and environmental stewardship.
