With the growing concern of climate change and brands restructuring their supply chains to work more sustainably, it comes as no surprise that natural colours and cosmic motifs are capturing consumers’ attention. Whereas Y2K bohemian used a lot of pattern and colour clashing, the revival is opting for a quieter and calmer approach.  Warm, earthy tones such as sage green or terracotta are both warm and calming which is very appealing to consumers that are seeking a retreat from the stresses and anxieties of modern living. Also for companies with core values in implementing sustainable practices, these types of colours within your branding and packaging will subconsciously express this to consumers. Additionally, look at alternative packaging materials such as corrugated cardboard or compostable sleeves that also utilise these more natural colours to strengthen your eco-friendly branding. Simple, clean lines in graphics and illustrations will resonate the strongest with the eco-conscious crowd as it reflects the simplistic beauty found in nature, as well as the market’s desire to live a more minimalist lifestyle that reduces their impact on the environment. Motifs inspired by nature such as simple suns, line leaves and gentle waves are fantastic designs to include across your branding for that extra nod to a more natural and paired-back approach to life that many consumers are now craving.